African Startup Hub

Validate Ideas

Taking a leap for Agritech in Kenya

Angel investor Joy Muballe's first investment in Kenyan Agritech Startup Twiga

African Angel Academy

Case Studies

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Achieving Lift-off for Nigerian Tech

Exploring the early-stage investment journey of Startup Giant Paystack

African Angel Academy

Case Studies

Validate Ideas

Lessons learned while Building Africa's Super App

Earned insights from the Co-Founder of Gozem on building successful Startups.

Ighlaas Carlie

Co-founder

Validate Ideas

South Africa's Own 'Silicon Valley'

Taking a look at South Africa's emerging tech sector - the strongest in Africa

Ighlaas Carlie

Co-founder

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Prospecting & 1:1 Emailing Playbook

Mass Emailing as a cost-effective method of gauging product interest.

Founders Factory Africa

Validate Ideas

10 Ways for Corporates to Innovate Like Startups

Tips for corporates on how to recreate the Startup recipe for innovation success

Roger Norton

Head of Product

Validate Ideas

The Wonderful Art of not Deluding Yourself

Knowing the difference between actionable and vanity metrics.

Andy Hadfield

Serial Founder

Validate Ideas

Buyer Personas & Your Target Market

Examining different personas relevant to your business and how to identify them.

Express 2021

Selected Workshops

Validate Ideas

The Importance of Timing

Why timing matters so much, even if it is not always in your control.

Andy Hadfield

Serial Founder

Validate Ideas

Don't Worry About Being Copied

Why China ripping off your product might be a good thing!

Andy Hadfield

Serial Founder

Validate Ideas

Failing Fast and Revenue First

An exploration of why failing fast and prioritising revenue is often the best way to succeed

Andy Hadfield

Serial Founder

Validate Ideas

The Curse of the single founder

Why I'll never, ever, do another startup without a co-founder.

Andy Hadfield

Serial Founder

Validate Ideas

Value Creation vs Value Capture

These are independent variables. You need to optimize for both!

Anthony Selley

Co-Founder

Validate Ideas

Types of Minimum Viable Products

A quick reminder of 5 different types of MVP to help validate your product.

Anthony Selley

Co-Founder

Validate Ideas

Peter Thiel's 7 Questions

The 7 constituent of elements that construct a successful company.

Anthony Selley

Co-Founder

Validate Ideas

Creativity Triggers for Product Ideation

26 Helpful creativity triggers to spur effective Product Ideation.

Ryan Shub

Venture Design

Validate Ideas

Outcome-driven Ideation

A super effective ideation methodology, focused on key user outcomes.

Ryan Shub

Venture Design

Validate Ideas

Where good ideas come from

Some perspectives / lenses to try on when hunting for great ideas.

Ryan Shub

Venture Design

Validate Ideas

6 Questions to ask when building a startup

Which assumption, if false, makes nothing else matter? (6 questions to guide this)

Roger Norton

Head of Product

Validate Ideas

Learning with User Interviews

Optimizing your interviews. Speak to the right people, in the right way for meaningful insights.

Michelle Kanjere

Data Insights Manager

Validate Ideas

User Persona & Empathy Mapping

A powerful tool to help you better understand your target audience.

Michelle Kanjere

Data Insights Manager

Validate Ideas

The basics of Prototyping

A quick step-by-step introduction to the Why and How of good prototyping, with examples.

Michelle Kanjere

Data Insights Manager

Validate Ideas

The Traction Roadmap

Traction matters. Compare business models based on their implications on the traction roadmap.

Ryan Shub

Venture Design

Validate Ideas

A guide to smoke tests

A definitive list of modern smoke test techniques.

Ryan Shub

Venture Design

Validate Ideas

Prototypes

Learn more about low-fidelity, high-fidelity and technical prototypes, to test early stage concepts.

Fanni Fejes

Product Coach

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User Interview Fundamentals

Trends might uncover ‘what’ people’s behaviors are, but in order to know ‘why’ you have to ask them.

Fanni Fejes

Product Coach

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Surveys - The Right Way

Surveys are a great way to quickly answer questions and validate assumptions with a large group.

Sebastian Sabouné

Product Lead

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Focus Groups - When, Why & How

Where focus groups fit in the mix of Customer Discovery activities. + How to do them well!

Jacqui Maroun

Product Lead

Validate Ideas

The Traction Bullseye Framework

A systematic process for finding the 1-3 channels which will drive your growth.

Steve Waidelich

Growth Coach

Validate Ideas

The Innovators Gift & Customer Forces

How to leverage existing solutions to a problem, to find great business opportunities.

Ryan Shub

Venture Design

Validate Ideas

Customer Discovery

How to really understand your users & what they need through customer discovery.

Steve Waidelich

Growth Coach

Taking a leap for Agritech in Kenya

Achieving Lift-off for Nigerian Tech

Lessons learned while Building Africa's Super App

South Africa's Own 'Silicon Valley'

Prospecting & 1:1 Emailing Playbook

10 Ways for Corporates to Innovate Like Startups

The Wonderful Art of not Deluding Yourself

Buyer Personas & Your Target Market

The Importance of Timing

Don't Worry About Being Copied

Failing Fast and Revenue First

The Curse of the single founder

Value Creation vs Value Capture

Types of Minimum Viable Products

Peter Thiel's 7 Questions

Creativity Triggers for Product Ideation

Outcome-driven Ideation

Where good ideas come from

6 Questions to ask when building a startup

Learning with User Interviews

User Persona & Empathy Mapping

The basics of Prototyping

The Traction Roadmap

A guide to smoke tests

Prototypes

User Interview Fundamentals

Surveys - The Right Way

Focus Groups - When, Why & How

The Traction Bullseye Framework

The Innovators Gift & Customer Forces

Customer Discovery

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