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Founder Mindsets
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Strategic Lenses
Investor Perspectives
The Funding Landscape
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Idea Generation
Talent (Attract & Nurture)
Growth & Marketing
Validation Frameworks
Sales & Partnerships
Mkt Research / Prototyping
Team Culture & Alignment
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Founder Mindsets
The Pitch
Design & Prioritize
Strategic Lenses
Investor Perspectives
The Funding Landscape
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Growth & Marketing
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Build & Sell
The 'right' way to build a product
Assessing whether or not there is a 'right' way to build a product.
Roger Norton
Head of Product
Build & Sell
Mega-Rounds Impact on The African Tech Ecosystem
The compounding return of startup success for the ecosystem
Ighlaas Carlie
Co-founder
Build & Sell
Getting Started With Organic Channels
Utilizing non-paid channels to market your Startup
Steve Waidelich
Growth Coach
Build & Sell
Building a Community For Your Startup
A means of offering value to your users, and creating a loyal customer base.
Steve Waidelich
Growth Coach
Build & Sell
Social Media Marketing
A B2C Startup's guide on using Social Media as a marketing tool.
Steve Waidelich
Growth Coach
Build & Sell
Email Marketing
A guide on how to utilize email lists to market your Startup.
Steve Waidelich
Growth Coach
Build & Sell
SEO And Content Marketing
A step by step guide on sound Search Engine Optimization practices.
Steve Waidelich
Growth Coach
Build & Sell
Product Managing & Feature Prioritzation
Knowing how to improve your product most productively for your consumers.
Express 2021
Selected Workshops
Build & Sell
Branding: The Face of Your Company
The importance of having a brand your customers associate themselves with.
Express 2021
Selected Workshops
Build & Sell
Know your SuperFANS.
The value and influence your most active users have on the success of your start-up
Andy Hadfield
Serial Founder
Build & Sell
Winning with Growth Marketing
Using growth hacking to supercharge your start-up
Express 2021
Selected Workshops
Build & Sell
The Way Forward for African Agritech
Taking a deeper look into African farming and how to optimize it.
Founders Factory Africa
Build & Sell
Customer Retention and Lifetime Value
Why keeping your customers is possibly more important than acquiring new ones
Express 2021
Selected Workshops
Build & Sell
Customer Acquisition Costs and how To Minimize Them
Customer Acquisition Costs and how To Minimize Them
Express 2021
Selected Workshops
Build & Sell
Point Your Start-Up Internationally
Why you shouldn't restrict yourself to the local market
Andy Hadfield
Serial Founder
Build & Sell
Distribution & IP Rights Management
The business side of breaking into the music industry. Distribution, Royalties and more.
Paystack
Blog/ Youtube
Build & Sell
Channel Focus in Lean Startups
Why that first dollar beats a perfect product.
Andy Hadfield
Serial Founder
Build & Sell
How we improve email deliverability at PayStack
A detailed breakdown of how we significantly improved our deliverability and sender reputation.
Paystack
Blog/ Youtube
Build & Sell
Managing Digital Agencies & Dev Shops
A bit of insight from my experience.
Andy Hadfield
Serial Founder
Build & Sell
To Outsource or Not
How to Develop if you're not a Developer.
Andy Hadfield
Serial Founder
Build & Sell
Storytelling for Sales
How to supercharge your sales with powerful stories.
Express 2021
Selected Workshops
Build & Sell
Sales as Problem Solving
A powerful and effective way to reframe your sales process.
Express 2021
Selected Workshops
Build & Sell
Building trust in new markets
How Paystack thinks about scaling geographically across Africa as a high growth startup.
Paystack
Blog/ Youtube
Build & Sell
Observability Engineering
Lessons learned from scaling product reliability at Paystack.
Paystack
Blog/ Youtube
Build & Sell
NFT's: More than just Pixels
A starter kit of useful resources for those still wrapping their heads around the impact of NFT's.
Nzwisisa Chidembo
Head of Engineering
Build & Sell
The Press Release as an iteration tool.
A short and simple introduction to the Amazon approach of iteration by press release.
Anthony Selley
Co-Founder
Build & Sell
Platform / Marketplace Metrics
A brief overview of what types of measures to focus on at each stage of marketplace growth.
Anthony Selley
Co-Founder
Build & Sell
Which path from idea to product...?
The No-code option? A dev agency? Or build an in-house team?
Nzwisisa Chidembo
Head of Engineering
Build & Sell
Lean Startup's 3 Growth Engines
A very quick reminder of the 3 overarching "Engines of Growth", from the Lean Startup Book.
Anthony Selley
Co-Founder
Build & Sell
Ditch the Long Requirements Document
A better approach to product scoping & development
Roger Norton
Head of Product
Build & Sell
Creativity Triggers for Feature Ideation
A powerful approach to feature ideation and product development. (+14 creativity triggers)
Ryan Shub
Venture Design
Build & Sell
When to outsource your tech
When you should and when you shouldn't outsource the tech.
Roger Norton
Head of Product
Build & Sell
My Journey from Dev to Venture Builder
Key lessons on Business Strategy for developers looking to build ventures.
Nzwisisa Chidembo
Head of Engineering
Build & Sell
How to hire a Product Manager
A step-by-step guide for startup founders.
Roger Norton
Head of Product
Build & Sell
Ionic vs. React vs. Native apps.
A guide to the pro's and con's of each approach.
Roger Norton
Head of Product
Build & Sell
Startup Stakeholder Management
Building and maintaining stakeholder buy-in is one of those important but not urgent things.
Roger Norton
Head of Product
Build & Sell
Analytics (Intro with Mixpanel)
A quick view of the implementation roadmap & some of the key features on Mixpanel.
Steve Waidelich
Growth Coach
Build & Sell
B2B Sales & Marketing Fundamentals
A breakdown of the key steps and principles to B2B success.
Steve Waidelich
Growth Coach
Build & Sell
Crazy Eights Design Exercise
Process for rapidly generating lots of design ideas, and then selecting the best.
Fanni Fejes
Product Coach
Build & Sell
Content Marketing Playbook
Map the customer segment to the funnel objective, with robust measurement.
Steve Waidelich
Growth Coach
Build & Sell
SEO Playbook
Great content requires blending of customer insights with SEO search insights.
Steve Waidelich
Growth Coach
Build & Sell
Basic Product Funnel Template (G-Sheets)
A very simple template for easily tracking KPI's on your product / individual experiments.
Sebastian Sabouné
Product Lead
Build & Sell
A Culture of Iteration
A quick intro + recommended processes for iterative Lean & Agile operations.
Sebastian Sabouné
Product Lead
Build & Sell
Storyboarding / User Journey Mapping
Storyboarding maps out each step of a user’s interaction with your product.
Fanni Fejes
Product Coach
Build & Sell
Hypothesis Writing & Mapping
An easy way to start prioritizing and formulating your MVP and product strategy.
Phakamani Mbatha
Product Manager
Build & Sell
User Story Best Practices
10 tips for writing good user stories, by Roman Pichler:
Fanni Fejes
Product Coach
Build & Sell
Growth as a process
Process beats tactics. Here's our process for reliable Growth Hacking.
Steve Waidelich
Growth Coach
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