African Startup Hub

The compounding return of startup success for the ecosystem

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Mega-Rounds Impact on The African Tech Ecosystem

Ighlaas Carlie

Co-founder

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Getting Started With Organic Channels

Utilizing non-paid channels to market your Startup

A means of offering value to your users, and creating a loyal customer base.

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Building a Community For Your Startup

A B2C Startup's guide on using Social Media as a marketing tool.

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Social Media Marketing

A guide on how to utilize email lists to market your Startup.

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Email Marketing

A step by step guide on sound Search Engine Optimization practices.

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SEO And Content Marketing

Knowing how to improve your product most productively for your consumers.

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Product Managing & Feature Prioritzation

The importance of having a brand your customers associate themselves with.

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Branding: The Face of Your Company

The value and influence your most active users have on the success of your start-up

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Know your SuperFANS.

Using growth hacking to supercharge your start-up

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Winning with Growth Marketing

Taking a deeper look into African farming and how to optimize it.

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The Way Forward for African Agritech

Founders Factory Africa

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Customer Retention and Lifetime Value

Why keeping your customers is possibly more important than acquiring new ones

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Customer Acquisition Costs and how To Minimize Them

Why you shouldn't restrict yourself to the local market

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Point Your Start-Up Internationally

The business side of breaking into the music industry. Distribution, Royalties and more.

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Distribution & IP Rights Management

Why that first dollar beats a perfect product.

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Channel Focus in Lean Startups

A detailed breakdown of how we significantly improved our deliverability and sender reputation.

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How we improve email deliverability at PayStack

A bit of insight from my experience.

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Managing Digital Agencies & Dev Shops

How to Develop if you're not a Developer.

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To Outsource or Not

How to supercharge your sales with powerful stories.

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Storytelling for Sales

A powerful and effective way to reframe your sales process.

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Sales as Problem Solving

How Paystack thinks about scaling geographically across Africa as a high growth startup.

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Building trust in new markets

Lessons learned from scaling product reliability at Paystack.

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Observability Engineering

A starter kit of useful resources for those still wrapping their heads around the impact of NFT's.

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NFT's: More than just Pixels

Nzwisisa Chidembo

Head of Engineering

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The Press Release as an iteration tool.

A short and simple introduction to the Amazon approach of iteration by press release.

Anthony Selley

Co-Founder

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Platform / Marketplace Metrics

A brief overview of what types of measures to focus on at each stage of marketplace growth.

Anthony Selley

Co-Founder

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Which path from idea to product...?

The No-code option? A dev agency? Or build an in-house team?

Nzwisisa Chidembo

Head of Engineering

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Lean Startup's 3 Growth Engines

A very quick reminder of the 3 overarching "Engines of Growth", from the Lean Startup Book.

Anthony Selley

Co-Founder

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Ditch the Long Requirements Document

A better approach to product scoping & development

A powerful approach to feature ideation and product development. (+14 creativity triggers)

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Creativity Triggers for Feature Ideation

Ryan Shub

Venture Design

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When to outsource your tech

When you should and when you shouldn't outsource the tech.

Key lessons on Business Strategy for developers looking to build ventures.

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My Journey from Dev to Venture Builder

Nzwisisa Chidembo

Head of Engineering

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How to hire a Product Manager

A step-by-step guide for startup founders.

A guide to the pro's and con's of each approach.

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Ionic vs. React vs. Native apps.

Building and maintaining stakeholder buy-in is one of those important but not urgent things.

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Startup Stakeholder Management

A quick view of the implementation roadmap & some of the key features on Mixpanel.

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Analytics (Intro with Mixpanel)

A breakdown of the key steps and principles to B2B success.

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B2B Sales & Marketing Fundamentals

Process for rapidly generating lots of design ideas, and then selecting the best.

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Crazy Eights Design Exercise

Fanni Fejes

Product Coach

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Content Marketing Playbook

Map the customer segment to the funnel objective, with robust measurement.

Great content requires blending of customer insights with SEO search insights.

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SEO Playbook

A very simple template for easily tracking KPI's on your product / individual experiments.

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Basic Product Funnel Template (G-Sheets)

Sebastian Sabouné

Product Lead

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A Culture of Iteration

A quick intro + recommended processes for iterative Lean & Agile operations.

Sebastian Sabouné

Product Lead

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Storyboarding / User Journey Mapping

Storyboarding maps out each step of a user’s interaction with your product.

Fanni Fejes

Product Coach

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Hypothesis Writing & Mapping

An easy way to start prioritizing and formulating your MVP and product strategy.

Phakamani Mbatha

Product Manager

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User Story Best Practices

10 tips for writing good user stories, by Roman Pichler:

Fanni Fejes

Product Coach

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Growth as a process

Process beats tactics. Here's our process for reliable Growth Hacking.