The Traction Bullseye Framework

The 1 Line Description

A systematic process for finding the 1-3 channels which will drive your growth.

When to use it

Right from the beginning!

Key Ideas

#1) Focus on the right things

“50 percent rule: spend 50 percent of your time on product and 50 percent on traction”

Understand the unique Growth Model for your business. This will direct what your focus should be w.r.t. "Traction".

#2) Use the Traction Bullseye Framework to find what works

Startups get traction through nineteen different channels. Most founders consider using only traction channels with which they’re already familiar.

It’s hard to predict the traction channel that will work best. Only testing will give you conclusive evidence.

Most startups find 70% of their traction from a single channel!

#3) Quick & Dirty Prioritization with the ICE method

Basic intro to ICE Scores. (Impact x Confidence x Ease)

  1. Impact demonstrates how much your idea will positively affect the key metric you’re trying to improve.
  2. Confidence shows how sure you are about Impact. It is also about ease of implementation in some way.
  3. Ease is about the ease of implementation. It is an estimation of how much effort and resources are required to implement and test this idea.

The key goal of ICE is to prevent you from being bogged down in trying to fine-tune the score too much. However, according to many experts, the method is good enough to get the job done.

#4) Test the channels in the inner ring

Find ways to rigorously test your 3 most promising Channels. Here are 32 fast & cheap channel test ideas from Gabriel Weinberg himself.

#5) Double down on the Bulls-Eye (Most promising channel) 

Worth repeating: Most startups find 70% of their traction from a single channel!

Uncovering better strategies and tactics in your core channel will almost always prove more effective than continuing to explore other channels.