The Product Narrative Exercise
The 1 Line Description
A fictional Go To Market proposal for you product, to help drive prioritization & focus.
When to use it
In the early stages of product discovery.
Former Product Coach
Tools & Templates
"Working backwards" Template
Most Common Mistakes
Not prioritizing enough. Boil it down to the key selling points, to force meaningful prioritization discussions in the team, and clarify everyone's shared understanding of the proposed value proposition.
Amazon's "Future Press Release"